Autodesk x Oscars 2023

Aaron co-wrote and creative directed this commercial for Autodesk with Ryan Reynolds’ Maximum Effort. The piece originally premiered as three 30-second pieces during the 2023 Oscars. The comedic gambit was convincing the audience of more than 16 million people that a filmmaking icon named Otto Desc was indeed real, only to reveal that the whole industry had it confused in the third spot. It went on to garner over 275 Million impressions via the broadcast, massive press coverage, and a thoroughly bewildered social media reaction.